What’s more important than the design of a new website? As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development. So, before you rush out and choose or register a domain name, you might want to consider the following points on choosing the right domain name.
- Brainstorm 5 Top Keywords
When you first begin your domain name search, have 5 terms or phrases in mind that best describe the domain you’re seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas.
- Make The Domain Name Unique
Having your website confused with a popular site already owned by someone else is a recipe for disaster. So, never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain.
- Length
The length of a domain name is directly correlated to its value. The shorter the domain name, the better. Try the initials of your company combined with its purpose as a starting point.
- Dot What?
There are many different extensions available right now. For businesses, it is recommended to have a .com suffix. It is the first extension that most people try when searching for a Website. Also, since it is one of the oldest extensions, .com shows that your business has been around for a while and that you have a well-established presence on the Web.
- Make It Easy To Type And Remember
If a domain name requires considerable attention to type correctly or remember, due to spelling, length or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing value.
- Register Your Domain Name NOW
Domain names are being snatched up faster. So do your domain registration soon unless you want to get stuck with “the-domain-name-that-no-one-wanted.net”.
If you think that you’ve found the right domain name, act quickly and register before you lose the opportunity to get the name you really want.
